Lately, I’ve been thinking a lot about why I started Stewart & Claire. Yes, it was because I love lip balm and the inspiration for the brand did start over cocktails, per our company’s lore. But it was actually more than that. I wanted to make a product people really truly loved. One that made a decision for them by being the absolute perfect thing. Just what they needed.
In my life, Everlane has helped me immensely by crafting clothes I want to wear every day. And Heath Ceramics does this with dishes. I feel at peace knowing I have these things that I absolutely love to use. That I don’t have to be distracted by the new and the next and add excess clutter to my life.
For many of us, lip balm can be the same way. It’s a tiny product, but a mighty one. Many of us use it all the time, multiple times a day, in fact. It accompanies us throughout our days, our journeys. Some of us get nervous or even irritated when we don’t have it. (You know you know that feeling.) ;)
Before I created Stewart & Claire, I never loved any particular balm that much, but I wanted to. I wanted something natural, preferably organic, with a grown-up package and scent (or no scent at all for when I was having one of those days). Something that was smooth but not greasy. And so that’s why we’re here. Because I was sure that if toiled enough to create something I loved, enough other people would learn to love it, too. They would feel happier, more at ease, and maybe even, more beautiful and confident having the balm in their pockets.
For these next few weeks, during this month of love, I’m going to share more about why I created each of our lip balms as well as why I love it. And I promise that as our company moves forward and maybe, eventually, moves beyond lip balm, I will use the same philosophy with anything S&C puts out into the world.
I’m so glad you did decide to make these lip balms! I love finding “the one” product in each category of living that feels like home to me. I certainly haven’t thought of trying another lip balm since I found Stewart & Claire many years ago!